My Magic Mud Activated Charcoal Toothpaste is original natural toothpaste to combine activated coconut shell charcoal and food grade bentonite clay with organic coconut oil and essential oils. The wintergreen flavor is absolutely delicious and the texture is amazing. We suggest using our toothpaste in the morning, at night, and after every meal. Dentist Approved. This Activated Charcoal toothpaste is formulated to detox your mouth and gums while whitening & strengthening your teeth. No foaming agents, no gmo, no glycerin, no toxic ingredients, no fluoride, no triclosan, no cruelty, and no gluten, no-sls. Here's a quote by Griffin Cole, DDS, ""My Magic Mud has done it again! Their Whitening Toothpaste mixes science with flavor. The absorption action of charcoal coupled with the antiseptic properties of tea tree oil make this paste extremely effective at plaque control and bacterial elimination…add in organic coconut, wintergreen, peppermint, clove and cinnamon oils and you get the tastiest, most effective natural breath freshener on the market."